How I Can Help Your Organization

I work with enterprise divisions and growth-stage companies at inflection points, where current operating models are showing strain and the next stage of growth requires transformation rather than incremental improvement. My services are designed to meet organizations where they are while moving them toward where they need to be.

Fractional Chief Design Officer /
VP of Design

For startups and enterprise divisions needing experienced leadership without full-time commitment, I can serve as a fractional executive. This model provides strategic leadership and organizational transformation at a stage when hiring a permanent executive might be premature or when you need proven expertise to stabilize before bringing on a full-time leader.

The 90-Day Transformation Roadmap:

  • I immerse myself in your organization to understand the current state. I assess UX maturity, interview stakeholders across product, engineering, marketing, and leadership, review processes, analyze the product portfolio, and document organizational debt, the accumulated decisions and shortcuts holding you back.

    The output is a comprehensive assessment identifying strengths, weaknesses, and opportunities, along with a prioritized transformation roadmap. This is not a report that sits on a shelf. It becomes our shared, actionable plan to guide meaningful change.

  • With clarity on current state and desired outcomes, I redesign the operating model. This includes redefining the actual work your design organization must do, implementing career ladders with clear level definitions from L4 to L8, restructuring teams into cross-functional pods where product trios make trade-off decisions together, establishing design operations infrastructure including tools, design system governance, and research repositories, and defining decision rights so teams know when to act autonomously and when to seek broader input.

    The output is an organizational design document, role guidelines and job descriptions, a hiring strategy and pipeline plan, and a design system governance model.

  • With structure in place, we focus on demonstrating value and building momentum. This includes establishing the working backwards process or an adapted version for your culture, implementing design review rituals with trained facilitators and clear evaluation criteria, hiring permanent leadership if needed, launching a quick-win project such as an AI pilot or high-visibility experience improvement, and embedding UX metrics and business KPIs into regular business reviews to make design impact visible to leadership.

    The output is a functioning operating model, measurable early wins that build confidence, and a transition plan to permanent leadership or continued fractional engagement. This 90-day model is intense and transformative. It is for organizations ready to commit to significant change. If you want incremental tweaks or only execution without challenging the system, this is not the right fit. For those ready to rethink how design operates, this engagement delivers results quickly.

AI Product Strategy & Innovation

Most companies know they need an AI strategy. Few know what that strategy should be beyond adding a chatbot or using GPT to summarize content. I help organizations move beyond shallow AI applications to strategic implementations that transform workflows and create defensible competitive advantages.

  • This intensive session maps your AI opportunities across two dimensions. Breadth measures how much of a workflow AI can cover. Depth measures how far AI can move from informing to acting. Together, they reveal where AI can deliver the most value.

    We analyze your product portfolio, identify high-friction workflows, evaluate AI readiness, prioritize investments by impact and feasibility, and define success metrics linking AI to business outcomes.

    The output includes an AI opportunity map, agentic workflow blueprints with user flows and oversight points, an ethical AI risk assessment, and a Wizard of Oz prototyping strategy to validate concepts before full development.

    This approach is not technology for technology’s sake. It identifies where AI can solve real problems, create lasting user value, and deliver defensible differentiation for your business.

  • Beyond strategy, I help teams build AI products that work. I design contextual transparency so users understand AI without being overwhelmed, handle failure states gracefully to maintain trust, build inclusive AI for diverse user populations, and implement feedback loops so systems improve with real usage.

    At RentSpree, I led AI product development from concept to launch, where our agentic screening assistant drove roughly 50 percent year-over-year revenue growth. I bring both strategic vision and hands-on execution to help teams navigate the unique challenges of AI product development.

Keynotes and Corporate Training

Organizations don't transform through executive decisions alone. They transform when teams understand why change matters and develop the skills to execute differently. I deliver keynotes and workshops designed to shift mindsets, build capabilities, and create alignment across leadership and teams.

  • The role of designers is evolving faster than at any time since the iPhone launched. Designers who see themselves as interface makers will struggle. Those who become orchestrators of experiences and strategists shaping how organizations deliver value will thrive.

    This keynote covers how designers must evolve from pixel-pushers to system thinkers, why AI makes design leadership more critical, how to position design as a strategic partner, the skills needed as AI takes on execution, and practical steps for career growth.

    It is ideal for design teams navigating change, leaders seeking to leverage design strategically, and conferences focused on the future of product development. I speak plainly about the opportunities and challenges, sharing stories from my 25-year career without sugarcoating the work required

  • Many organizations have strategy documents, but few have true alignment where leadership agrees on goals, priorities, and trade-offs. This one-day intensive brings C-suite and senior leaders together to achieve that alignment.

    Focussing on customer, outcomes, resources, and execution through facilitated exercises, we define your core customers, prioritize outcomes, allocate resources to match priorities, and commit to execution mechanisms that ensure follow-through.

    The output is a one-page strategic plan that every leader can reference, clear priorities to guide trade-offs, shared understanding of success, and mechanisms that create accountability. This is not a feel-good offsite. It is a rigorous process that surfaces and resolves disagreements. Organizations that complete it gain genuine alignment, faster decision-making, and reduced internal friction.

  • Beyond signature offerings, I design custom workshops tackling your organization’s specific challenges. Topics have included moving from feature factories to product-led organizations, establishing effective design reviews, building and governing design systems at scale, hiring and developing design talent, integrating AI into product development, and measuring design impact.

    These workshops are highly interactive, blending frameworks with hands-on exercises and real-world application. Participants leave with knowledge and practical tools they can apply immediately.