Designing the Systems Behind the Work
My work starts upstream of interfaces, in decision frameworks, operating models, and intelligent systems that shape how products and teams perform over time. My portfolio focuses on context, leverage, and outcomes, and includes surface artifacts.
Portfolio
Why most of my work isn’t public
Due to the strategic and organizational nature of my work, detailed artifacts, internal decks, wireframes, and system designs are not shared publicly.
The full portfolio is available by request to:
Recruiters
Founders and leadership teams
Advisory and consulting prospects
Access is granted selectively to maintain relevance and respect NDAs.
Product-Embedded UX Strategy
UX becomes transformative when it drives product direction from within. High-performing teams treat design not as an add-on but as a decision-making function. My work integrates UX into strategy, roadmaps, and planning cadences, so that design insight guides what gets built, not just how it looks.
Design as Strategy:
Transformed RentSpree’s UX team into a key player in roadmap planning, experimentation, and growth initiatives
Metrics-Driven Maturity:
Connected design activity directly to metrics (activation, retention, conversion) to drive actionable feedback loops
Growth Through Clarity:
Introduced UX performance ladders and decision frameworks that reduced friction and elevated design influence
Scaled UX Leadership:
Directed UX, research, and product orgs of over 200 across Amazon programs used by millions of people
AI That Moves Product and Teams Faster
Artificial intelligence produces its strongest results when it enhances the way teams build, beyond the interfaces users see. My work embeds AI into workflows, decisions, and design systems: turning data into leverage and complexity into efficiency. The value appears in faster delivery, sharper feedback cycles, and smarter user experiences.
Support Optimization:
Implemented AI self-service and conversational systems that decreased recurring support volume by 30%
Engagement Intelligence:
Enhanced chatbot design with real-time behavior tuning, raising user engagement.
Revenue Activation:
Reimagined upsell flows with AI-informed personalization, lifting conversion from 19% to 47%
Workflow Acceleration:
Reduced listing creation from 45 minutes to 5, leading to a 130% increase in published listings
